British shredders on display at trade show

In 10 years, the British manufacturer Först has built up a prominent market position and can now call itself the market leader in Europe. Sufficient reason for NL importer Maarten Klein of LMB van Ginkel B.V. to show the range of Först chippers to the public at the upcoming edition of GTH.

Maarten Klein: "We are taking the most successful selling machine in the Netherlands to Biddinghuizen. Visitors will be introduced to the basis of the Först success, the 3 important core elements: performance, quality and service!". Stop by Först during the fair and ask about the tight STIHL action.

Först's success was born out of frustration with existing brands. At the time, the founders felt a need in the market for quality machines with a fair price, the best efficiency and very important: a worry-free after-sales service. The brand has clearly succeeded in this aim, with an extensive range of shredders that is widely applicable and has many satisfied users in its segment.  

Customers who start work with a Först quickly notice that very good thought has gone into the construction of these machines. The construction is robust and the ease of operation is simple, but above all everyone is amazed at the high capacity that the chipper can deliver. With this attractive high output, the overall picture for these machines comes to a whole new level.

"From our background, we know the target market well. In the Garden and Park sector, reliability is at least as important as a slick marketing story about horsepower and m3," says Klein. So the core value of service is definitely not an empty slogan.  

In service, the experienced mechanization company LMB van Ginkel is an excellent match for the brand. Klein: "Först customers can always rely on us: if something breaks down, we first ensure that the customer can continue with a replacement machine. Our technicians then solve a problem quickly." That this is done well is proven by the fact that users of other brands have meanwhile also found the workshop in Maartensdijk.